Younger investors are more bullish than ever, but J.P. Morgan says many of them are doing it in a way that puts them at risk.
In a survey of 1,000 U.K. retail investors, J.P. Morgan Personal Investing found Gen Z and millennials are the most bullish cohort heading into this year, with large shares planning to invest more than they typically do.
But a significant slice of those younger investors now say they get ideas from “finfluencers” — what J.P. Morgan calls financial influencers — along with social media and online forums like Reddit, rather than from traditional research or professional advice.
That’s a shift the bank warns can leave them exposed to bad information, high‑risk bets and even scams.
The concern isn’t that young people are sitting out the market, it’s the opposite. J.P. Morgan’s survey shows confidence is rising across the board, and it’s highest among younger investors.
The 2026 Bull Run — Driven by Youth
Two‑thirds of those polled expect positive returns in 2026, up from 58% last year. The youngest traders who are leading the charge:
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