A federal judge threw out Elon Musk’s antitrust lawsuit against the World Federation of Advertisers, Nestle, Shell (NYSE:SHEL), Mars, CVS Health (NYSE:CVS) and Colgate-Palmolive (NYSE:CL) on Thursday, ruling that X Corp failed to prove it was harmed by an alleged advertising boycott.
U.S. District Judge Jane Boyle didn’t just throw the case out, she ruled X can never refile it, saying the alleged conspiracy didn’t qualify as an antitrust violation in the first place.
The Backstory
X filed the suit in August 2024, claiming the advertisers used a WFA initiative called the Global Alliance for Responsible Media to collectively pull billions in ad revenue from the platform after Musk’s 2022 Twitter takeover.
GARM folded within days of the filing, unable to fund a legal defense. That looked like a win for Musk …
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