Sales of Rivian Automotive Inc. (NASDAQ:RIVN) fell consecutively for 4 months in the U.S. as the electric automaker gears up to launch the awaited R2 Crossover SUV.
Rivian Sales Fall For 4 Months
Rivian sales fell during the first quarter by over 26.5% YoY as the company sold 8,141 vehicles in Q1 2026 compared to the 11,070 units it delivered last year, according to a report by Electric Vehicles on Wednesday. During March, Rivian sold 2,925 units, an almost 1000 unit decline from the 3,910 units it sold in March 2025.
Rivian sold over 2,516 units in January and over 2,700 vehicles in February, with the report saying that the EV maker’s sales dropped to a new three-year low. The sales decline began in December last year.
Rivian’s R2 SUV
The news comes as Rivian’s R2 Crossover SUV aims to …
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