In a bid to diversify its beverage offerings, fast-food behemoth McDonald’s (NYSE:MCD) is reportedly gearing up to add energy drinks and specialty sodas to its U.S. menus.
McDonald’s is planning to introduce new beverages such as Red Bull Dragonberry Energizer, Dirty Dr Pepper, and Mango Pineapple Refresher in the coming months, with the energy drinks expected to debut in August, reported The Wall Street Journal on Sunday.
The fast food giant has been developing its beverage expansion for years, experimenting with drinks like Sour Cherry Energy Burst and Blackberry Mint Green Tea at its short-lived concept, CosMc’s.
The company aims to offer these new beverages at prices lower than those of competitors such as Starbucks Corp. (NASDAQ:SBUX), Dutch Bros (NYSE:BROS), and Sonic, stated the publication, citing company documents.
The new beverages are expected to deliver strong profit margins for franchise owners, who run most of the restaurants. Many have reportedly spent thousands on new mixing equipment to drive sales without …
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