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Sarah Todd’s MAHA snackdown article includes such merchandising gems as “fibermaxxing” chips, “protein-powered” yogurt, and “longevity” beverages. My generation’s biggest contribution to food marketing was light beer. Send news tips and brand management schemes to John.Wilkerson@statnews.com or John_Wilkerson.07 on Signal.
Losing BALANCE
The Trump administration couldn’t get insurers to provide cheap obesity drugs to seniors through the Medicare pilot BALANCE. So Medicare will now make the drugs available to seniors outside of the Part D drug benefit in another pilot, called Bridge.
