Brands by Integra has entered the Arizona market through a partnership with Phoenix-based brokerage CITIEA, establishing a platform the company says will support broader regional and national expansion, according to a company announcement.
The move marks Brands by Integra’s first acquisition in Arizona and is part of a planned growth strategy across the Southwest focused on adding agents and acquiring brokerages. CITIEA will operate on the Brands by Integra expansion platform and maintain its franchise affiliation with Compass International Holdings, giving its agents access to Compass technology and a global referral network.
Brands by Integra are ranked No. 100 by sales volume and No. 69 by transaction sides on the 2026 RealTrends Verified top brokerage rankings.
Market entry tied to listing demand
The Arizona launch is built around a pipeline of listing opportunities generated through CITIEA’s exclusive relationship with 72SOLD, a company known for its 72-hour home selling program. That program helped rank 72SOLD among the top 250 fastest-growing U.S. companies on the 2024 Inc. 5000 list, the companies said.
Brands by Integra plans to use that seller demand to scale CITIEA by recruiting top agents from Tucson to Northern Arizona who can step into a steady flow of listing appointments.
“The opportunity in Arizona is immediate,” said Jim D’Amico, CEO of Brands by Integra. “We are entering the market with a proven system that consistently generates home seller demand, and we intend to grow to meet that demand by adding agents and partnering with CITIEA.”
Why this matters: In a low-inventory, high-rate environment where listings are scarce, brokerages that can plug agents into predictable seller pipelines and marketing systems have a competitive advantage in recruiting and retention.
Anchor for regional growth strategy
The partnership with CITIEA is intended to serve as an anchor for Brands by Integra’s broader Southwest strategy. The company plans to pursue additional brokerage acquisitions in Arizona and nearby states to support listing volume generated by its marketing and home seller programs.
This approach reflects a shift from geographically opportunistic M&A toward expansion that follows confirmed consumer demand and repeatable lead-generation systems.
Leadership continuity and national roles
As part of the transaction, Teresa Hague will remain president of CITIEA and continue to lead operations in Phoenix. Greg Hague, founder of 72SOLD, will collaborate with Brands by Integra in a national leadership role focused on listing strategy and program expansion.
CITIEA has about 160 real estate agents who closed nearly 1,700 units and nearly $1 billion in transaction volume, according to the announcement. The existing leadership team will oversee the integration of CITIEA into the Brands by Integra platform while supporting future growth initiatives.
Homes2X model to expand across 18 states
Beyond 72SOLD, CITIEA also brings the Homes2X seller solution to the Brands by Integra portfolio. Homes2X is designed to give homeowners immediate access to most of their home equity while still allowing them to participate in any upside if the property sells for a premium.
Brands by Integra plans to roll out Homes2X across all 18 states where it operates, positioning the program as a consumer-facing alternative for sellers seeking flexibility and liquidity without fully exiting future appreciation.
National platform and integrated services
Brands by Integra operates in 18 states with about 2,000 agents across more than 70 Century 21, Coldwell Banker and affiliated offices. The company’s growth thesis centers on partnering with strong independent brokerages and boosting performance through shared systems, technology and marketing programs.
The organization also offers an integrated services stack through NewFed Mortgage, NewFed Insurance and James Rose Asset Management, giving agents and their clients access to mortgage, insurance and wealth-building services under one umbrella.
Through its leadership role with Fresh Start Housing Corporation, a 501(c)(3) nonprofit, Brands by Integra also supports housing-related community initiatives.
This article was generated using HousingWire Automation and reviewed by a HousingWire editor before publication. The system helps convert company announcements and industry data into HousingWire-style news coverage.
