Luxury Presence has introduced a new technology platform designed to consolidate marketing, customer management and advertising tools into a single system for real estate agents.
The product — called the Presence Platform — brings together several functions typically handled across multiple vendors, including customer relationship management (CRM), social media marketing, listing advertising and client engagement tools.
The company said the platform is structured around three primary objectives for agents — attracting clients, converting leads into transactions and maintaining long-term relationships.
Malte Kramer, founder and CEO of Luxury Presence, said the launch is intended to address inefficiencies caused by fragmented technology systems.
“Every agent we talk to knows they could be growing faster, and most know what’s holding them back,” he said. “They’re working across a dozen tools that don’t talk to each other, and lack the time to manage their own marketing. The Presence Platform changes that. We built it to give every agent the same competitive advantage as a top one percent producer — the brand, the marketing, the technology, and the team behind it, all working together as one system.”
The platform introduces four primary tools, all supported by artificial intelligence (AI).
The CRM system uses data such as communication history website activity and life events to prioritize outreach and suggest messaging. The system draws on a database of more than 280 million individuals to enhance contact profiles.
A social media management tool generates and schedules branded content for platforms such as Instagram and Facebook, while listing advertising tools automatically create and manage campaigns for properties as they go live.
The platform also includes a homeowner dashboard that provides past clients with updates on home values equity and local market activity, while alerting agents when clients show signs of renewed engagement.
Luxury Presence said the platform pairs its AI tools with a team of more than 500 marketing and technology professionals who assist agents with branding advertising and strategy.
AI models are trained on hundreds of millions of annual interactions and billions of data points collected across its platform, the company added.
The launch follows a recent funding round led by Bessemer Venture Partners, which raised $37 million to support product development and expand artificial intelligence capabilities.
Luxury Presence said it now serves more than 18,000 real estate businesses representing approximately $450 billion in annual transaction volume across hundreds of thousands of listings.
This article was generated using HousingWire Automation and reviewed by a HousingWire editor before publication. The system helps convert company announcements and industry data into HousingWire-style news coverage.
