Amazon Inc. (NASDAQ:AMZN) is swapping out its Rufus chatbot for Alexa, positioning it as the core of its AI shopping strategy.
The e-commerce giant introduced Alexa for Shopping, a new AI shopping bot on Wednesday. This new tool merges the functionalities of Rufus and Alexa+, utilizing user shopping data to craft a personalized AI shopping assistant.
The Rufus chatbot will be phased out, but its recommendation features and shopping history will be incorporated into Alexa for Shopping. The new tool can be accessed via Amazon’s website or app, or through Echo Show displays.
Alexa for Shopping revolutionizes Amazon’s search bar into a Q&A engine, enabling users to compare products and schedule purchases when a product hits a certain price. A Prime membership is not necessary to utilize the tool.
Daniel Rausch, Amazon’s top Alexa executive, told CNBC that the new offering outperforms other AI shopping tools as it has access to valuable data like customer reviews and a vast product catalog. It can also reliably inform a user about product availability and estimated …
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