HouseWhisper has expanded its AI real estate platform with two new tools, Lead Engine and Rules Engine, designed to automate personalized outreach and lead routing for real estate teams, the company announced on Wednesday.
The new capabilities are built to work alongside HouseWhisper’s existing AI assistant and give teams a single system to manage the full connection lifecycle with buyers and sellers. The platform is aimed at keeping pipelines full, routing leads to the right agents automatically and standardizing follow-up so fewer prospects fall out of touch.
HouseWhisper, founded in 2025 by former Zillow executives, including Luis Poggi and Zillow co-founder Spencer Rascoff, says it has onboarded more than 250 teams and 7,000 agents to its platform and has raised nearly $10 million to date.
Lead Engine is designed to re-engage existing contact databases and all lead sources using AI-driven, one-to-one conversations tailored to each contact’s profile, intent and responses, according to the announcement. The system’s goal is to convert dormant and unworked leads into scheduled appointments, then hand qualified prospects directly to agents without adding headcount.
“Real estate teams are sitting on a huge untapped opportunity in their databases and are losing money, and consumers are losing out when no one follows up at the right moment,”Poggi, HouseWhisper founder and CEO, said in a statement. “Each interaction is customized to the person and the system remembers details and resurfaces them at the right time in the conversation. This level of real-time personalization has never been available in real estate before.”
The companion Rules Engine gives team leaders a central dashboard to manage lead routing, monitor pipeline health and track agent performance.
According to HouseWhisper, leads can be distributed automatically based on location, price range, language, agent availability and ZIP code. Team leaders can monitor response times and connection rates, flag stalled leads and step in before opportunities are lost, while the AI assistant continues to support agents throughout the process.
“Once a buyer or seller wants to be connected or engaged with, we make sure they are connected to the right agent as soon as possible,” Poggi said. “Immediacy wins in real estate and we want to ensure that we are helping agents win as much business as possible.”
“There are countless routine tasks agents handle today that HouseWhisper can automate, so they can focus on the human side of the business,” Poggi said. “We build AI to help the professional and the family get it right, together.”
This article was generated using HousingWire Automation and reviewed by a HousingWire editor before publication. The system helps convert company announcements and industry data into HousingWire-style news coverage
