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French authorities have fined two companies linked to fast-fashion retailer Shein a combined 22.5 million euros ($26.1 million) for breaches of consumer protection rules, regulators said on June 3.
The Directorate General for Competition Policy, Consumer Affairs, and Fraud Control (DGCCRF) said the penalties followed investigations into the companies’ French operations in 2025.
Shein said it would challenge the fines, describing them as based on “technical issues” that had no effect on consumers and had already been addressed.
“We therefore intend to strongly contest both sanctions in their entirety,” the company stated.
According to the DGCCRF, Infinite Styles Ecommerce Co. Ltd. (ISEL), which sells Shein products through its French website, was fined 5.76 million euros ($6.7 million). The regulator said the company failed to fully comply with consumers’ legal 14-day withdrawal rights and did not provide certain environmental information required for textile products….
The Directorate General for Competition Policy, Consumer Affairs, and Fraud Control (DGCCRF) said the penalties followed investigations into the companies’ French operations in 2025.
Shein said it would challenge the fines, describing them as based on “technical issues” that had no effect on consumers and had already been addressed.
“We therefore intend to strongly contest both sanctions in their entirety,” the company stated.
According to the DGCCRF, Infinite Styles Ecommerce Co. Ltd. (ISEL), which sells Shein products through its French website, was fined 5.76 million euros ($6.7 million). The regulator said the company failed to fully comply with consumers’ legal 14-day withdrawal rights and did not provide certain environmental information required for textile products….
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