The FIFA 2026 World Cup affected Israeli consumers’ habits, as food delivery orders surged by 20% during match hours, with daily orders rising by an average of 7% compared to the month prior to the tournament, according to data released by the food delivery company Wolt last week.
Family pizza orders surged by 35% during the period, the most of any product. At the same time, burger orders increased by 27% compared to the pre-World Cup period, while ice cream orders increased by 44%.
Shawarma, sushi, and pad thai remained among the most popular delivery dishes ordered during the tournament.
The Argentina-Egypt match saw the highest number of orders during the entire period, with about 57% placed before the round-of-16 match and 43% during the match.
The World Cup quarterfinal between Spain and Belgium ranked second, with the semifinal between Argentina and England third by sheer number of orders.
Wolt data shows last-minute orders, surges
Wolt’s data analysis showed that although Israelis start scanning the site for orders an hour and a half before kickoff, the largest number of orders comes in just two minutes before the start of a given match.
Snack orders rose by a significant margin, up to 40%, while plastic cutlery increased by about 26%.
Tel Aviv led the country in the total number of orders, though Eilat ordered more in later periods of the game.
