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This earnings season highlighted differing trends at some of the biggest U.S. retailers.
At Target and Ross Stores, customer traffic increased, seeking style, deals, and what one analyst called the “treasure hunt.” At TJX’s Marmaxx division, purchases were lower than expected. And at Walmart, the country’s biggest retailer, a strong headline quarter still wasn’t enough to meet Wall Street’s expectations.
The divide, which unfolded last week as the nation’s biggest retailers reported second-quarter results, is less about whether Americans are spending—they are—and more about where and on what.
Contrasting Trends
Target’s turnaround finally showed up in the numbers. Sales climbed, profit margins improved, and the company raised its outlook for the year—enough to send its shares up 7 percent for the week….
At Target and Ross Stores, customer traffic increased, seeking style, deals, and what one analyst called the “treasure hunt.” At TJX’s Marmaxx division, purchases were lower than expected. And at Walmart, the country’s biggest retailer, a strong headline quarter still wasn’t enough to meet Wall Street’s expectations.
The divide, which unfolded last week as the nation’s biggest retailers reported second-quarter results, is less about whether Americans are spending—they are—and more about where and on what.
Contrasting Trends
Target’s turnaround finally showed up in the numbers. Sales climbed, profit margins improved, and the company raised its outlook for the year—enough to send its shares up 7 percent for the week….
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