Beeline Holdings Inc. has signed a letter of intent to acquire the remaining stake in MagicBlocks, an AI-focused real estate technology firm that powers the lender’s chatbot and digital infrastructure.
The deal is non-binding at this point, meaning either party can still walk away before signing a definitive agreement, the companies announced Thursday.
Beeline currently owns about 47.6% of MagicBlocks, but under the proposed deal, the technology firm would become its wholly owned subsidiary. The acquisition is expected to be structured as an all-stock transaction, supported by a third-party valuation of about $1 million.
MagicBlocks builds AI-driven systems for transaction lead generation, production automation and workflow tools tailored to financial services and real estate applications.
Its platform powers “Bob,” Beeline’s customer-facing chatbot, which the company said contributed to an 8% increase in lead-to-lock conversion on its website at no incremental cost.
Beeline intends to further integrate that stack with its mortgage origination and title services, blockchain-based settlement tools and tokenized home equity offerings. The company plans to use MagicBlocks’ AI infrastructure to support BeelineEquity, its tokenized home equity product developed with partner TYTL.
“MagicBlocks represents a major strategic step forward for Beeline, further differentiating our digital-first approach,” Nick Liuzza, Beeline’s CEO, said in the announcement.
Existing MagicBlocks leadership and development staff are expected to join Beeline.
The companies expect the deal to close in June, subject to negotiation and execution of a definitive agreement and employment agreements for MagicBlocks’ founders. Final approval will also be required from a special committee of Beeline’s board, SAFE noteholders and other customary conditions.
