Yashar Party leader Gadi Eisenkot is facing criticism from Cypriot politician and member of the European Parliament, Fidias Panayiotou, over a billboard campaign in Cyprus.
Panayiotou took to X/Twitter on Sunday to express his concerns about the billboards.
He stated, “This photo was not taken in Israel, but in my country, Cyprus. This time it is political propaganda, but it is also becoming increasingly common to see billboards advertising real estate in Hebrew across the island.”
Panayiotou concluded, “This is simply not right. We must defend Cyprus’s sovereignty.”
This photo was not taken in Israel, but in my country, Cyprus.
This time is political propaganda, but it is also becoming increasingly common to see billboards advertising real estate in Hebrew across the island.
This is simply not right. We must defend Cyprus’s sovereignty. pic.twitter.com/wGTBjC1Qaw
— Fidias Panayiotou (@Fidias0) July 26, 2026
Israel’s elections are slated for October 27.
The ad campaign consists of a series of billboards located around the airport, making them visible to both arriving and departing travelers. The billboards read: “Israelis, enjoy! You deserve it,” accompanied by Eisenkot’s photo.
Eisenkot’s office informed The Jerusalem Post that the campaign is expected to expand into other countries throughout the summer. They emphasized that the initiative aims to convey a positive message to Israelis about achieving victory in the elections.
This is a developing story.
