Greg Hague, founder of 72SOLD and a 50-year real estate industry veteran, has been appointed director of home sale strategy at Compass International Holdings (CIH), the company announced on Thursday.
In the new role, Hague will provide voluntary, no-cost strategy training to more than 300,000 agents across CIH’s portfolio of brands. The training is aimed at helping agents influence sales outcomes through listing positioning, buyer demand creation, showing strategy and negotiation techniques, according to the announcement.
“My passion has always been helping real estate professionals unlock what’s possible for the clients they serve,” Hague said in a statement. “It’s about mastering how to position, market, show and negotiate homes in ways that drive better results. When agents have access to the right strategies and the freedom to use them, the impact for sellers can be significant.”
CIH said Hague’s approach is designed to complement the company’s existing listing marketing strategies, giving agents additional tools they can “adopt and adapt” as they see fit. Participation is optional and agents retain full discretion over whether and how to incorporate the strategies into their business.
“Greg and I share a belief that the future of this industry is one where agents are empowered to lead, and sellers have more choice in how their homes are marketed and sold,” Robert Reffkin, chairman and CEO of CIH, said in a statement. “The best outcomes happen when the professional closest to the client has the flexibility and tools to act in their client’s best interest.”
Hague brings experience that spans brokerage, law and real estate product development. A licensed real estate attorney, he chose to focus his career on real estate sales and strategy. He began selling homes in the 1970s at his father’s firm in Cincinnati and has personally listed and sold thousands of homes, the company said.
He later founded 72SOLD, a home sale strategy consulting and training business based in Scottsdale, Arizona. The firm operates in major U.S. markets and was ranked No. 211 on the Inc. 5000 list of America’s fastest-growing private companies, and the fastest-growing real estate company in the Southwest, according to the announcement.
Hague has also built a supporting infrastructure around his strategies, including a proprietary CRM, in-house advertising agency, buyer lead generation platform, appointment-setting center and an AI partnership with PolyAI.
This article was generated using HousingWire Automation and reviewed by a HousingWire editor before publication. The system helps convert company announcements and industry data into HousingWire-style news coverage.
