Harley-Davidson, Inc. (NYSE:HOG) reported its first-quarter 2026 financial results Tuesday. The report showed a bottom-line miss alongside a revenue beat. Investors are now focused on a new strategic pivot.
The results were weighed down by a sharp drop in financial services income and weaker margins, despite stronger retail demand.
Harley-Davidson Quarterly Report
Harley-Davidson reported quarterly earnings of 22 cents per share. This figure missed the analyst consensus estimate of 28 cents. It represents a sharp decline from $1.07 per share in the prior year.
Quarterly sales reached $1.173 billion. This outperformed the analyst consensus estimate of $1.009 billion. However, revenue fell from $1.329 billion during the same period last year, according to Benzinga Pro.
First-quarter operating income plunged 85%, mainly due to steep declines at Harley-Davidson Motor Company (HDMC) (-84%) and Harley-Davidson Financial Services (HDFS) (-65%), while LiveWire slightly narrowed its loss. The operating margin fell sharply to 2% from 12.1% a year earlier.
Retail Momentum and Inventory Reductions
North American retail sales grew 14% with 23,803 units sold. Global retail sales rose 8%. The company reduced global …
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