ChatGPT is becoming a new way for Starbucks (NASDAQ:SBUX) customers to discover drinks, even as most consumers still do not trust artificial intelligence to make everyday purchases.
Only 39% do, according to research from The Harris Poll conducted with Quad (NYSE:QUAD) published last month.
Starbucks is testing a beta app inside ChatGPT that recommends drinks based on prompts and photos. The feature allows users to discover drinks inside ChatGPT before completing orders through Starbucks’ app or website, the company said.
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Starbucks Brings Drink Discovery Into ChatGPT
Starbucks launched the beta app inside ChatGPT last month, saying customers are increasingly starting with a feeling rather than a menu when choosing drinks.
Users can enter prompts describing what they feel like drinking or upload images that reflect a mood, outfit or surroundings. The system then generates drink suggestions based on those inputs.
The beta builds on Starbucks’ existing drink-discovery features, including Trending Beverages and Secret Menu tools.
Once a drink is selected, users can customize it and choose a store.
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A Menu Built For Personalization
The feature lands as Starbucks continues testing ways to make ordering more personal without forcing customers to scroll through the menu. Starbucks Senior Vice President of Digital and Loyalty Paul Riedel recently said the beta app aims to meet customers “right in that moment of inspiration.”
Shoppers Want Control When AI Suggests
The same Harris Poll research found that only 34% of Americans are comfortable with AI-driven purchasing for larger items.
It also found that 75% would trust AI shopping less if recommendations were influenced by sponsored placements, while 73% of consumers say being an informed shopper matters more than it did a year ago.
As AI becomes more embedded into everyday consumer experiences, some investors are also looking at companies building next-generation computing and productivity platforms around immersive digital environments and AI-driven workflows.
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