Las Vegas-based Panorama Mortgage Group has unified its multiple brands under a single banner — SimplyPMG — and appointed Fernando Ospina as chief production officer to oversee all channels.
The strategic rebrand aims to simplify operations, expand market reach and eliminate brand confusion among consumers, secondary market investors and warehouse lenders.
Historically, the company operated through siloed channels with different leadership and DBAs to target specific demographics. These included Travisa Financial in wholesale, Alterra Home Loans as the distributed retail arm and Panorama in the consumer-direct space. Moving forward, these divisions will operate as SimplyPMG.Pro (wholesale), SimplyPMG.net (retail) and SimplyPMG.direct (consumer-direct).
While the multibrand strategy initially served to attract different consumer bases, SimplyPMG president Hector Amendola noted that over time, it created unnecessary complexity. Consolidating the brands aligns with the company’s broader objective to drive down the cost to produce loans.
“We’ve been focused over the last few years on creating efficiencies and driving that manufacturing cost down,” Amendola said in an interview with HousingWire. “Now that we have that, we are able to offer a better price and a simpler process. That’s the eye on the future.”
As part of the restructuring, Ospina — who previously served as president of Alterra Home Loans — takes the reins as CPO across all production channels.
“Our purpose now is to simplify the journey and improve pricing, ensuring that the next generation of homeowners can build stability and long-term wealth,” Ospina said.
Founded in 2006, the lender has maintained a heavy concentration in government lending, with Federal Housing Administration (FHA) loans making up 80% of its portfolio. Additionally, about 85% of its loan officers are Latino, reflecting the company’s historical footprint in underserved communities.
“Historically, Panorama Mortgage Group, especially Alterra Home Loans, has been focused on underserved markets, [specifically] Latinos,” Amendola said. “Our hope is that by going through a simpler process and better price, we’re expanding that reach to everyone.”
To support that expansion, SimplyPMG is actively growing its footprint. The company currently employs 71 loan officers and is in the process of onboarding an additional 16, Ospina said.
The lender reportedly originated $1.2 billion in 2025 and is projecting $1.5 billion in volume this year. It offers purchase loans, rate-and-term refinances, and cash-out options across a range of conventional and FHA programs. Its distributed retail channels currently dominate production, accounting for 60% of total volume.
Given its heavy FHA concentration, SimplyPMG is keeping “a close eye” on rising delinquency rates in the space, although Amendola noted the company has “been able to balance the portfolio.”
To capitalize on favorable market conditions, the company sold $1.5 billion in mortgage servicing rights (MSRs) over the past year, cashing in on the premium prices currently being paid by major buyers.
Flávia Furlan Nunes reported and wrote this article with drafting assistance from HousingWire Automation, an editorial tool that helps transform announcements and industry data into HousingWire-style news coverage.
