SpaceX IPO: E*Trade Reportedly Leads Retail Push As Robinhood, SoFi Compete For Role

Morgan Stanley‘s (NYSE:MS) E*Trade is reportedly in discussions to lead the retail portion of the SpaceX initial public offering (IPO), potentially sidelining rivals Robinhood Markets Inc (NASDAQ:HOOD) and SoFi Technologies Inc (NASDAQ:SOFI).

SpaceX may set aside up to 30% of its shares for retail investors, fueled by the massive following of founder Elon Musk, Reuters reported citing sources.

SpaceX did not immediately respond to Benzinga’s request for comment.

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Valuation and Market Impact

SpaceX is reportedly targeting a

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