You’re about to tee off at the Augusta National Golf Club with a Pinnacle golf ball using a Titleist driver, wearing a Foot Joy glove and golf shoes, as well as KJUS golf shorts, shirt and jacket.
In just that moment, Acushnet Holdings Corp. (NYSE:GOLF), which owns all of those brands, has shown how it has infiltrated every aspect of your golf game.
Well, maybe not that bogey on the 11th hole (Augusta’s notorious White Dogwood hole.)
• Why is going on with GOLF stock today?
The Rise of Golf
Golf, as few sports have done, has managed to create a cult-like status while weathering controversies such as LIV Golf and PGA merger (still in limbo) and assorted cheating and gambling scandals, while having explosive growth.
According to the National Golf Foundation, “Green-grass golf participation surpassed 29 million in 2025 (all-time record is 30.6 million in 2003), marking an eighth consecutive year of growth and a net increase of roughly one million golfers year-over-year.”
The foundation also noted that with approximately 16,000 courses at nearly 14,000 facilities, the U.S. maintains its position as the world’s largest golf market.
Golf Companies Get Into the Swing of Things
While a few golf companies are still private — such as TaylorMade, Ping and PXG — there are a number that either are pure-play golf or have some sort of golf exposure, be it via clothing, footwear or other related items.
Acushnet Holdings, with some of the biggest and well-known brands, has held a somewhat steadier, consistent performance; its stock is up over $115% over the past five years.
The company’s stock often outperforms Callaway Golf Co. (NYSE:CALY), which until January 2026, was known as Topgolf Callaway and went under the ticker MODG. In this deal, a …
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