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Ulta Beauty Inc. (NASDAQ:ULTA) shares experienced a sharp reversal as the stock’s momentum score plummeted from a bullish 91.24 to 77.65 on a week-over-week basis.
Momentum Cracks Following Conservative 2026 Guidance
The erosion in price strength follows a disappointing fiscal 2026 outlook that overshadowed an otherwise strong fourth-quarter performance.
Despite beating revenue estimates with $3.9 billion in sales, the stock has retreated 14.59% year-to-date as investors digest a normalized post-pandemic beauty market.
The Benzinga Edge Stock Rankings now reflect a complete breakdown in ULTA‘s price structure. According to the latest data, Ulta’s short, medium, and long-term trends have all shifted to negative.

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