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Nio Inc. (NYSE:NIO) has opened pre-sales for its latest flagship SUV, the ES9, positioning it as a premium yet competitively priced offering in China’s electric vehicle market.
The company unveiled the ES9 during a technology event in Hangzhou, Zhejiang province, highlighting its pricing strategy and feature set as it targets higher-end buyers.
According to Benzinga Pro, NIO stock has gained over 82% in the past year. Investors can gain exposure to the stock via Invesco Golden Dragon China ETF (NASDAQ:PGJ).
Pricing Strategy Signals Competitive Push
Nio set the ES9 pre-sales price at 528,000 yuan, or about $77,230, including the battery pack, CnEV Post reports. The pricing undercuts the company’s ET9 …
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