Functional Brands Inc. (NASDAQ:MEHA) stock jumped 35.58% to $0.17 in after-hours trading on Wednesday, after the Oregon-based company announced a strategic partnership with artificial intelligence platform partnrup.ai for its digital health unit Tru2u.health.
AI Deal Targets Cost-Per-Acquisition
Functional Brands expects the integration of partnrup.ai’s full AI stack to improve cost-per-acquisition and revenue-per-visitor metrics for Tru2u.health, which connects consumers with GLP-1s, peptides and nutraceuticals.
The partnership is expected to be fully operational within 10 days.
Eric Gripentrog, CEO of Functional Brands, said, “Partnrup.ai gives Tru2u.health the AI infrastructure to grow traffic intelligently — attracting consumers who are genuinely seeking what we offer — and that …
