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Costco Wholesale Corp. (NASDAQ:COST) CEO Ron Vachris offered inflation-weary shoppers a rare bit of stability this week, saying the retailer’s iconic $1.50 hot dog and soda combo is not going up in price anytime soon.
Vachris Reassures Fans On Combo Price
In a video posted to Costco’s Instagram on Wednesday, Vachris sat in a Costco food court eating the quarter-pound all-beef hot dog and, before taking a bite, said, “$1.50, for this hot dog?”
Asked if the price was going up, he replied, “The hot dog price will not change as long as I’m around.” When prompted to describe it, he added, “Amazing. Amazing quality. Amazing value. That’s $1.50 well spent.”
Costco Defends A Near-Mythic Bargain
The reassurance matters because Costco has spent …
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