Lane McCormack has been named president of Berkshire Hathaway HomeServices Beach Properties of Florida, according to an announcement on Thursday from HomeServices of America.
McCormack, a veteran real estate executive with more than 28 years of industry experience, joins the Northwest Florida brokerage from Ansley Real Estate/Christie’s International Real Estate. She spent seven years at Ansley, most recently as CEO and qualifying broker, where she helped scale operations and expand the firm’s presence in the luxury segment, according to the company announcement.
“Lane is a dynamic and visionary leader whose experience and reputation in the luxury space makes her uniquely suited to lead Beach Properties of Florida,” said Chris Kelly, CEO of HomeServices of America. “Her ability to grow organizations, develop talent and deliver exceptional results aligns perfectly with our long-term strategy and commitment to excellence.”
In her new role, McCormack will oversee Berkshire Hathaway HomeServices Beach Properties of Florida, a brokerage focused on coastal and luxury properties from the Forgotten Coast to the Emerald Coast. The firm operates in a market that has seen sustained high demand from second-home buyers, investors and move-up purchasers, even as higher mortgage rates and affordability pressures have cooled many inland markets.
Before joining Ansley, McCormack held multiple senior leadership roles within the HomeServices of America network, including managing broker at Prudential Georgia Properties (now Berkshire Hathaway HomeServices Georgia Properties) and senior vice president and managing broker at Harry Norman, Realtors. She has also been active in industry leadership as president of the Atlanta Realtors Association.
“I am honored to return to HomeServices of America and lead Berkshire Hathaway HomeServices Beach Properties of Florida,” McCormack said in a statement. “This organization has an incredible reputation, and I look forward to working alongside our talented professionals to build on that legacy, grow our presence in the luxury coastal market and support our agents in achieving new levels of success.”
Her appointment also enables a leadership shift elsewhere in the organization.
Jimmy Burgess, who previously led Berkshire Hathaway HomeServices Beach Properties of Florida, will focus full time on his role as chief coaching officer of HomeServices of America, where he is developing coaching initiatives for the company’s national network of brokerages and franchisees.
“Jimmy has already made a meaningful impact across HomeServices of America and the broader industry through his passion for coaching and agent development, and this next step allows him to extend that impact even further,” Kelly said.
This is the second executive appointment HomeServices of America has announced in the past two days. On Wednesday, the firm named industry veteran Jason Waugh as successor to HSF Affiliates CEO Vince Leisey, with a leadership transition expected to begin in 2027.
This article was written by Brooklee Han and generated with the assistance of HousingWire Automation. It was reviewed by a HousingWire editor before publication. The system helps convert company announcements and industry data into HousingWire-style news coverage.
