SideOS, the operating platform that runs the back offices of more than 600 real estate companies, is now available to large independent and franchise-affiliated brokerages that want to keep their own brand, license and leadership, Side announced Wednesday.
The move marks the first time Side has opened its internal operating system to the broader industry. Previously, brokerage owners looking to scale operations typically faced three choices: build an in-house back office technology stack, buy into a franchise system or fold into a national brand and abandon their local name.
SideOS is the same platform Side has built and refined over nearly a decade to power its partner network’s back offices, covering compliance, payments, agent support, reporting and AI-enabled workflows that connect those functions. That network processes nearly 30,000 transactions a year and ranks among the top-10 brokerages in the country by sales volume according to RealTrends Verified data.
“The prevailing story in this industry is that with the market contracting and AI advancing, the only way to compete is to consolidate,” Side co-founder and CEO Guy Gal said in the company announcement. “I see the opposite. The owners who know their markets and carry the risk themselves are what holds this business together. SideOS exists so all of them can compete at the highest level without giving anything up.”
Side said agents on its platform currently gain back more than six hours per transaction, and 85% of commissions are paid on the day a deal closes. For brokerage owners, faster processing and payments can be a recruiting and retention lever in a highly competitive labor market for top producers.
The company is positioning SideOS for brokerages that have outgrown the tools and staffing models that carried them into the hundreds of agents and multiple locations.
“Walk into a large brokerage today and you find them using too many tools, staffed by too many people and too much overhead and complexity,” Gal said. “Side spent years solving that for the hundreds of companies on our platform, and for the past year, billion-dollar brokerage offices have been asking if we can help them solve that too.”
Side said it is marketing SideOS to “billion-dollar brokerage offices” and other large firms that want to centralize operations while keeping their branding intact. The company will host a webinar for brokerage owners on Aug. 11 to walk through the platform.
This article was generated using HousingWire Automation and reviewed by a HousingWire editor before publication.
