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When I became the first executive director of the country’s oldest statewide tobacco control coalition in 1999, conversations were already underway about how Colorado should spend its share of funds distributed to states from the landmark tobacco settlement.
Unsurprisingly, interest groups from across our state came forward to argue why their priorities deserved a portion of Colorado’s share of settlement dollars. While policymakers considered how to spend the state’s portion of the settlement, my job was to go to communities across Colorado and explain why a significant portion of the funds should go to tobacco prevention and education programs, rather than unrelated, even if deserving, programs.
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