Cosm, the immersive entertainment company that built its following screening live sports in arena-style domes, is expanding into Hollywood movies, with its first animated release, “Shrek,” arriving December 16.
The privately held company has opened four venues – near Los Angeles and Dallas with about 350 seats each, and newer domes in Atlanta and Detroit with up to 500 – with a Cleveland location planned for 2027 featuring an even larger, 100-foot dome. Its current 87-foot concave screens wrap the audience’s view, and ticket prices vary by venue and showtime, running from about $18 for a matinee to around $70 for prime seats.
Cosm has partnered with Warner Bros. to bring “The Matrix,” “Willy Wonka & the Chocolate Factory,” “Harry Potter and the Sorcerer’s Stone” and “It” to its domes, and in September announced a multi-year, multi-film deal with Universal Film starting with “Shrek,” which the company calls its first animated Shared Reality film. Rather than virtual reality, the film plays in a center rectangle while the surrounding dome extends the setting around the audience.
Sony invested $100 million in Cosm in June, taking a minority stake and placing Sony Pictures Entertainment Chairman and CEO Ravi Ahuja on its board. Cosm’s other investors include chairman Steve Winn’s Mirasol Capital, Marc Lasry’s Avenue Sports Fund, Dan Gilbert’s Rock and David Blitzer’s Bolt Ventures. Premium large-format screens like Imax, Dolby Cinema and Cosm’s domes have become a bright spot for theaters as standard attendance declines, especially with Gen Z and millennial audiences. Cosm does not disclose financial results.
JBizNews Desk | Los Angeles, California
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