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Angel Studios announced a formal content pledge Thursday covering future films and series and said new parental controls were rolling out in its app, pairing its audience-voting model with explicit limits on sexual content and language.
The company called the initiative “The Angel Promise”. It applies across Angel’s streaming platform and theatrical releases and sets out standards the company says are intended to remain in place over time.
The announcement formalizes rules that already appeared in parts of Angel’s submission process. An Angel support page updated August 17 listed restrictions on nudity, sexual acts, misuse of God’s name and the F-word, as well as a ban on profanity in children’s submissions.
Content standards and a 70-point threshold
Under the pledge, Angel said future films and series will not show nudity or sex acts. It also ruled out the F-word in any story and profanity in titles submitted for children age 12 and under.
Angel said its original films and series will not misuse God’s name, which it defined as irreverent or profane use. The company said sincere, reverent or devotional use in any faith would be respected.
The pledge also states that a film or series scoring below 70 out of 100 in Angel Guild voting will not enter its entertainment ecosystem. Guild members screen and vote on projects.
That threshold is not a guarantee of distribution. Angel’s existing submission page says a final Guild score of at least 70 makes a project eligible for, but does not guarantee, a partnership.
Parents get more control in the app
Angel said Guild members collectively set recommended age ratings and plain-language story notes. New app controls are intended to let parents choose viewing options based on their family’s standards and their children’s ages.
Jeff Harmon, Angel’s co-founder and chief content officer, said a conventional PG-13 rating does not provide enough detail for families seeking values-based entertainment. The company did not give a completion date for the parental-control rollout in Thursday’s announcement.
JBizNews Desk | Provo, Utah
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