DraftKings Inc. (NASDAQ:DKNG) stock slid slightly on Friday as the company detailed a new fan engagement initiative with Walt Disney Company (NYSE:DIS) through its ESPN platform.
The collaboration aims to connect sports betting tools with ESPN’s popular bracket contests before the upcoming college basketball tournaments.
Partnership Details
Executives from DraftKings and ESPN revealed the initiative during the MIT Sloan Sports Analytics Conference.
The companies plan to allow users to link sportsbook accounts with ESPN profiles to unlock personalized betting features.
The new feature will debut ahead of the men’s and women’s March Madness tournaments. The annual event recently recorded its strongest television audience in more …
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