By JBizNews Desk
MARANELLO, Italy — Ferrari NV officially unveiled the Luce, its first fully electric production vehicle, marking the most dramatic transformation in the company’s modern history and signaling that even the world’s most iconic combustion-engine brand is now betting heavily on the future of electric performance.
The new four-door, four-seat electric supercar carries a starting price of approximately €550,000 ($640,000), making it the most expensive regular-production Ferrari ever introduced. The vehicle was developed through a five-year collaboration with LoveFrom, the design collective founded by former Apple design chief Sir Jony Ive, the architect behind products including the iPhone, iMac, Apple Watch, and iPod.
For Ferrari, the launch represents far more than a new model.
For decades, the Italian automaker insisted it would never fully abandon the emotional identity tied to internal-combustion engines. Ferrari CEO Benedetto Vigna reversed that philosophy last year, and the Luce now becomes the centerpiece of Ferrari’s long-term strategy to prove that luxury electric vehicles can command Ferrari-level prestige, pricing, and margins despite a broader slowdown in global EV demand.
The Luce — Italian for “light” or “illumination” — enters production immediately and sits above Ferrari’s current lineup, including the approximately $430,000 Purosangue SUV.
Under the hood — or more accurately beneath the chassis — Ferrari built one of the most technically ambitious electric drivetrains ever placed into a production vehicle.
The Luce uses:
- Four electric motors
- More than 1,000 horsepower
- A 122-kWh battery pack
- 0-to-60 mph in 2.5 seconds
- Approximately 330 miles of range
- An 800-volt electrical architecture
- Advanced independent torque vectoring on all four wheels
Ferrari engineers said the platform delivers levels of handling precision impossible to achieve through traditional mechanical differentials.
The vehicle also introduces the largest wheel setup ever used on a production Ferrari, with 23-inch front wheels and 24-inch rear wheels.
But the headline of the launch is not just electrification.
It is design.
Ferrari granted an unusually high level of creative control to Ive and LoveFrom — something virtually unprecedented in Maranello’s history. The result is a dramatically minimalist Ferrari with smooth shell-like bodywork, floating aerodynamic elements, extensive glass integration, and an interior built around physical craftsmanship rather than touchscreen dominance.
The cabin includes:
- Precision-machined aluminum controls
- Custom OLED displays developed with Samsung Display
- A steering wheel made from recycled aluminum
- A Gorilla Glass key embedded with E Ink display technology
In a direct contrast to Tesla’s touchscreen-heavy interior philosophy, Ive openly criticized the industry trend toward removing physical controls from vehicles.
“The reason we developed touch for the iPhone was to solve a specific problem,” Jony Ive said during the launch. “I never would have used touch in a car for the main controls because it requires you to look away from the road.”
The comment immediately positioned the Luce not only as Ferrari’s first EV, but also as a philosophical counterpoint to the minimalist interface approach pioneered by Tesla.
The stakes for Ferrari are enormous.
The company currently sells only around 14,000 vehicles annually, yet consistently generates some of the highest profit margins in the automotive industry. By introducing the Luce as a full production model rather than a limited-edition showcase car, Ferrari is testing whether ultra-luxury buyers will embrace electric drivetrains at the very top of the market.
Competitors including Lamborghini and Aston Martin have delayed portions of their own EV rollouts amid cooling luxury EV demand and continued buyer attachment to traditional engine sound and mechanical driving feel.
Ferrari is betting that exclusivity, design prestige, and technological sophistication can overcome those concerns.
For LoveFrom, the project also marks the largest physical product collaboration in the firm’s history since Ive left Apple in 2019. The partnership gives Ferrari access to one of the most influential consumer-product designers of the modern era — a marketing and branding advantage few competitors can replicate.
Wall Street is watching closely.
Ferrari shares (NYSE: RACE) have significantly outperformed much of the global automotive sector over the last several years, supported by the company’s strict production discipline, long customer waitlists, and ultra-premium pricing strategy.
Analysts at firms including Morgan Stanley and Bernstein have already identified the Luce as one of Ferrari’s most important long-term growth drivers heading into 2027 and beyond.
The larger question now facing Ferrari is whether it can achieve something the broader EV market has struggled with:
Making electric power feel aspirational rather than compromised.
That test begins now.
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