Fox Corporation (NASDAQ:FOXA) and prediction market platform Kalshi announced a data integration deal that will see Kalshi forecasts appear across Fox News Channel, Fox Business Network, Fox Weather, and the Fox One streaming platform.
The agreement is a paid sponsored integration.
Kalshi’s real-time data will be used for visualizations on political, economic, weather, and cultural storylines, though Fox News won’t use it for election coverage, as the network relies on its own polling division.
Fox joins CNN and CNBC, which have existing Kalshi data partnerships, completing the platform’s presence across major U.S. cable news networks.
Around 70% of Kalshi’s users visit to view odds rather than trade, according to CEO Tarek Mansour.
No War Markets On Fox
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