Planet Fitness Trips Over Marketing Errors, Analysts Slash Expectations

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Planet Fitness, Inc. (NYSE:PLNT) shares traded higher Friday as investors weighed strong quarterly execution against a reduced full-year outlook.

The fitness chain also faced fresh analyst pressure after a Wall Street analyst downgraded the stock, citing slowing membership momentum and limited near-term catalysts.

On Thursday, the company reported first-quarter financial results and cut its fiscal-year 2026 guidance below estimates.

Q1 Highlights

Planet Fitness reported adjusted earnings per share of 74 cents, beating the consensus estimate of 63 cents. In addition, it reported revenue of $337.23 million, beating the consensus estimate of $299.32 million and representing a 21.9% year-over-year increase.

Planet Fitness said system-wide same club sales increased 3.5% in the quarter, while system-wide sales rose $88 million year-over-year to $1.4 billion.

Bank of America Securities analyst Andrew G. Didora downgraded the stock from Buy to Neutral, lowering the price forecast from $110 to $59.

Analyst’s Take

The …

Full story available on Benzinga.com

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