Redfin has partnered with Winnie, the largest U.S. marketplace for childcare and early education, to bring local childcare information directly to every for-sale home listing on Redfin.
Home shoppers can now see nearby daycare and preschool options alongside each listing, including distance from the home, reviews, financial aid availability, staff certifications and other information.
The new data is available on Redfin’s desktop and mobile websites and is expected to launch in the Redfin app in September.
“When you’re buying a home, you’re also choosing a neighborhood that works for your family,” said Ariel Dos Santos, Redfin’s chief product and design officer. “For parents and guardians, finding childcare is a big part of that decision. Bringing Winnie’s childcare information directly to every listing on Redfin makes it easier to see what options are nearby while you’re looking at homes, instead of having to search for that information separately.”
The partnership comes as Redfin research shows that housing and childcare costs together consume more than half of families’ incomes, or 52%, in many parts of the U.S.
Los Angeles is the least affordable market for working families with young children, with typical housing and childcare costs consuming nearly 97% of annual family income. New York City (95%); San Francisco (94.2%); Anaheim, California (93.5%) and San Jose (83.1%) follow, Redfin reported.
The findings are based on Redfin and Winnie data comparing the typical annual cost of housing and childcare for one child with median household income in markets nationwide.
“Housing and childcare are two of the most important pieces families with young children have to solve, and both can vary dramatically from one city to the next,” said Sara Mauskopf, Winnie co-founder and CEO. “By bringing Winnie’s childcare data directly into Redfin, families can consider not just whether they love a home, but whether the area around it actually works for their family.”
Childcare is the latest addition to Redfin’s growing collection of neighborhood and lifestyle data designed to help buyers evaluate more than the physical property.
Redfin listings also feature weather information from The Weather Company; Sunscore ratings that estimate a property’s annual exposure to natural sunlight; climate risk data from First Street covering potential exposure to flood, fire, heat, wind and poor air quality; and information from Walk Score, Transit Score and Bike Score.
This article was generated using HousingWire Automation and reviewed by a HousingWire editor before publication.
