Wix Names Nir Zohar Co-CEO as Revenue Rises 13%, Cash-Flow Outlook Cut

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NEW YORK. – Wix named Nir Zohar co-CEO alongside Avishai Abrahami, effective immediately, as the company reported third-quarter revenue growth of 13% and lowered its full-year adjusted free-cash-flow margin outlook.

Under the leadership arrangement announced in its November 10 results release, Zohar will lead business strategy, go-to-market and operations. Abrahami will lead product, artificial intelligence and technology.

Revenue totaled $570.2 million, while bookings rose 11% to $573 million. Wix reported a GAAP net loss of $13.7 million, or $0.32 per share, alongside non-GAAP adjusted net income of $69.3 million, or $1.42 per diluted share. Free cash flow was $74.5 million.

Wix said Base44, the no-code application platform it acquired in 2025, was nearing $250 million in annualized recurring revenue. ARR measures a recurring-revenue run rate, not revenue already earned over a full year.

The company kept its full-year outlook for revenue growth in the low- to mid-teens and bookings growth in the low teens. But it cut its expected free-cash-flow margin, excluding acquisition-related and restructuring costs, to approximately 16% from the high teens. Wix attributed the reduction primarily to accelerated sales and marketing investment in Base44.

The results put the cost of that growth push alongside the leadership change: Wix is maintaining its sales-growth expectations while planning to reinvest more in attracting Base44 customers. Its full release separates adjusted profit from the GAAP loss and notes that forward-looking guidance remains subject to risks and uncertainty.

JBizNews Desk | New York

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