SERHANT. is launching in Colorado with an 11-agent founding cohort that has closed more than $1 billion in sales over the past 12 months, the firm announced on Tuesday.
The opening in the Denver area — branded as SERHANT. Colorado — is the firm’s largest single-market entry to date by recent sales volume and follows 2026 expansions in Texas and California.
“Denver is one of the most exciting markets in the country right now, and the agents joining us are already some of its best,” founder and CEO Ryan Serhant, founder and CEO, said in a statement. “What we give them is a different kind of leverage: AI tools through S.MPLE that take over the work that used to eat their day, and a media engine that puts their listings in front of millions.”
Leadership and market positioning
SERHANT. Colorado will be led by managing director Rebecca Ferguson, who is based in Denver. Ferguson has more than 12 years of real estate experience and a track record of building high-producing offices.
She most recently served as managing broker for Kentwood Real Estate’s Cherry Creek office. Her earlier roles included sales coach with Coldwell Banker Global Luxury and managing broker with Realty Executives.
Ferguson, a member of the Denver Metro Association of Realtors (DMAR), said her approach is “agent-first” and grounded in coaching, mentorship and collaboration.
“Denver’s luxury market has incredible momentum right now, and the timing couldn’t be better to bring fresh energy to it,” Ferguson said in the announcement. “What excites me most is bringing together Denver’s top producers under one roof. There’s nothing more rewarding than leading agents who are already at the top of their game and helping them reach even further.”
Founding agents
The founding class for SERHANT. Colorado includes several high-volume Denver-area agents and teams with deep luxury, new construction, relocation and investment experience.
‘According to the company announcement, the group has collectively closed hundreds of millions of dollars in sales and holds multiple production rankings across RealTrends Verified, DMAR and brokerage leaderboards.
The founding class includes Jason Cummings and the Cummings & Black Group; David DiPetro; Mile High Property Brothers with Will Grimes and Eli Schmidt; The Source Group with Jon Mottern and Katie McCaslin; The Clare Day Collective with Clare and Tom Day, The Cornerstone Group with Brett Reasoner; and formerly independent brokerage the Valor Group with Dwayne Montoya and Levi Rose.
These agents and teams are coming to SERHANT. from brokerages like Compass, LPT Realty and The Real Brokerage.
“After speaking with Ryan, I realized he wasn’t just building another brokerage. He’s redefining the future of real estate through world-class marketing, media, technology, and an unwavering commitment to the consumer,” Cummings said. “We’re here to do this right for Denver.”
This article was generated using HousingWire Automation and reviewed by a HousingWire editor before publication.
