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Alaska Airlines and Hawaiian Airlines customers can book select GOL flights through the carriers’ websites starting Tuesday, adding a Brazilian airline partner to the Atmos Rewards loyalty program and expanding connecting travel options to South America.
The arrangement allows travelers to combine Alaska, Hawaiian and GOL flights on one ticket, with bags checked through to the final destination, according to Alaska’s November 10 announcement. Customers earn Atmos points on GOL flights booked directly through the Alaska or Hawaiian websites.
Redeeming Atmos points for GOL flights is planned for early 2027. That redemption option is not part of Tuesday’s launch.
Beginning March 28, 2027, West Coast travelers will be able to connect on Alaska or Hawaiian through New York’s John F. Kennedy International Airport to Rio de Janeiro on GOL, the company said. The announcement describes connecting itineraries, not the start of Alaska-operated nonstop flights to Brazil.
Alaska said GOL operates about 675 daily flights to more than 80 airports, including more than 60 cities across Brazil. Those are company-provided network figures.
The company is also expanding booking options through American Airlines. Additional journeys combining Alaska or Hawaiian flights with American service to South America will start with Brazil, with more destinations planned in 2027. The announcement says West Coast travelers will be able to connect through New York, Dallas or Miami to Rio de Janeiro and São Paulo on American.
Alaska said Atmos members earn points on American flights and eligible status holders receive their usual benefits, including extra-legroom seats and complimentary upgrades when available. Beginning in 2027, members will be able to choose whether to earn on partner flights by distance traveled, price paid or flight segments, according to the announcement.
JBizNews Desk | Business & Travel
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