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OpenAI launched Businesses in ChatGPT in beta Tuesday, giving verified companies tools to manage business information and introducing Business Agents for eligible US ecommerce and online-service businesses.
The new Business Hub lets companies claim their organization, complete verification and update key details, including product feeds with pricing and availability, according to OpenAI’s November 10 announcement.
Eligible businesses located where ChatGPT is available can claim a business through the hub. The initial availability of Business Agents is narrower: eligible ecommerce and online-service businesses in the United States, rather than all businesses worldwide.
After claiming a business, eligible organizations can build, test and launch an agent to answer questions about their offerings using information the business provides. When an agent is available on a business profile, users can choose to start a separate conversation with it.
OpenAI says those conversations are clearly labeled and distinct from ChatGPT’s independent answers. Businesses can also sponsor their agents and use them as destinations for ChatGPT Ads; the company says sponsored placements are labeled and separate from ChatGPT responses.
Business Hub also provides aggregated information about business mentions, website clicks and common discovery topics. OpenAI says it does not share users’ conversations or Business Agent chats with businesses, and that insights appear only when enough conversations or interactions meet its thresholds.
Shopify merchants can connect a store through Business Hub or the Shopify admin to help complete verification. Existing OpenAI Enterprise customers and advertisers can work with their OpenAI representative to claim a business.
OpenAI said ChatGPT has 1.2 billion weekly users, a company-provided figure. It plans to expand the business tools to more markets and business categories over time.
JBizNews Desk | Technology
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