Why homebuilders and lot sellers no longer price risk the same way

By: John McManus

On: November 3, 2026, 4:34 pm EST

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Public homebuilder gross margins fell to about 20% from 26%, and incentives rose to about 8% to 12% of prices

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U.S. Supreme Court building. Carol M. Highsmith / Library of Congress, 1980-2006 archive; crop.

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